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「電競比賽視頻」《和平精英》跨界王老吉,擦出神奇火花

2019-11-21來源:第一電競網編輯:第一電競網標簽:

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11月18日,國民手游《和平精英》與國民涼茶王老吉一起,在廣州召開了一場品牌跨界合作的新聞發布會。當天,雙方品牌的相關負責人與現場嘉賓和媒體人交流分享了此次品

11月18日,國民手游《和平精英》與國民涼茶王老吉一起,在廣州召開了一場品牌跨界合作的新聞發布會。當天,和平精英百易彩票开户雙方品牌的相關負責人與現場嘉賓和媒體人交流分享了此次品牌合作的背后故事。

《和平精英》跨界王老吉,破次元壁玩出新高度

從品牌流量硬結合,到社交基因軟契合

RUHERANGYIKUANYOUXICHIXUBAOCHIHUOREDEGUOMINDU、LIUXINGDU,SHIHEPINGJINGYINGZIWUYUEFENSHANGXIANYILAIYIZHIZAITANSUOHESHIJIANDESHIQING。CHULECHIXUZAIYOUXINEIWEIWANJIATIGONGFENGFUDUOYUANDEZIYOUZHANSHUJINGJITIYANZHIWAI,HEPINGJINGYINGTUANDUIGENGZAIYOUXIWAIBUDUANTANSUOGENGDUOKUAYUEYOUXIPINPAICIYUANBIDEPINPAIYINGXIAOKENENG。

百易彩票开户HEPINGJINGYINGDESHIJIE,YIZHIDOUSHIDUOYUANWANJIAHUANJUZAIYIQIDESHIJIE;ERWANGLAOJIYISHIYIGEWEIHUANJUCHANGJINGERSHENGDEGUOMINPINPAI,ZHESHILIANGGEPINPAIQIZHIXIANGTOUDEDIYIGEDIFANG。ZAIHEPINGJINGYINGDEYOUXISHIJIELI,YINPINSHIWANJIAYOUXIGUOCHENGZHONGDEZHONGYAOWUZI;WANGLAOJILIANGCHAQIAQIAOYOUSHIPENGYOUXIANGJUCHANGJINGLIBUKEHUOQUEDEYINPIN,RUHERANGLIANGGEPINPAIZHIJIANZHONGDUO“SHEJIAOMOQI”WANCHUHUAYANGCHENGLEERZHEHEZUOZHONGYAODEKETI。

《和平精英》跨界王老吉,破次元壁玩出新高度

DIANSHANGPINGTAIXIANLIANGBANWANGLAOJIX《HEPINGJINGYING》DINGZHIPINGGUAN

從產品創意植入,到品牌包容共創

百易彩票开户HEPINGJINGYINGSHIZHONGQIANGDIAOZISHENZHENGXIANGDEPINPAIJIAZHI,ZHILITONGGUOYOUXINEIRONGDAIGEIWANJIAJIJIZHENGXIANGDETIYAN,RANGWANJIAGANSHOUBUTONGCHANGJINGDE“DAJIDALI”;ZHEYUWANGLAOJIPINPAISUOYUNHANDE“JIXIANGWENHUA”YOUZHUYIQUTONGGONGDEYIYI。JI,SHANGSHIXIAKOU,SHIWEIRENKOUWEIHUA。RENYURENZHIJIANDELIANGHAOGOUTONGYUHUDONG,BIANYOULE“JI”,YEYOULELIANGGEPINPAILIANDONGDEWENHUAQIHEDIAN。“DAJIDALI,JINWANWANGLAOJI”DESloganYIYIZHONGTUPOPINPAICIYUANBIHEHUDONGGANDEFANGSHIXIANGYONGHUCHUANDIBICIGONGCHUANGGONGQINGGONGMINGDEMEIHAOZHUYUAN。

百易彩票开户YOUXIWAI,WANGLAOJIJIANGYOUXIIPRENWU、HEXINSHIJUEFUHAOYUJINGDIANHONGSEPINGSHENJINXINGRONGHE,TONGGUODADANQIANWEIDEBOPUFENGGESHEJI,RANGXUNIYOUXISHIJIEDESHIJUEGANGUANYOULEZHENSHIDE“SHENFEN”,SHIXIANCHANPINBAOZHUANGSHANGDESHIJUEDIANFU。ZAIYOUXINEI,TONGGUOCHUANGYIZHIRUPINPAIYUANSUXIAOCAIDAN,PEITAOXIANSHANGYUNYINGHUODONGDEFANGSHI,YONGNIANQINGRENXIHUANDEFANGSHIYUNIANQINGXIAOFEIZHEHEYOUXIWANJIAHUDONGYUGOUTONG,RANGYONGHUGENGJIALITISHENKEDEGANZHIERZHEZHIJIANDEBAORONGGONGCHUANG。

《和平精英》跨界王老吉,破次元壁玩出新高度

百易彩票开户WANGLAOJIX《HEPINGJINGYING》LIANMINGDINGZHIGUAN

從品牌彼此需求,到品牌相互賦能

百易彩票开户12YUE8RI,NIJIANGZAIYOUXINEITIYANDAOHEPINGJINGYINGYUWANGLAOJIWEIDAJIAJINGXINSHEJIDEPINPAILIANDONGZHUANSHUCAIDAN。YUHEPINGJINGYINGDEKUAJIEHEZUOWEIWANGLAOJIDAKAILEYUGENGDUONIANQINGXIAOFEIZHEDUIHUADECHUANGKOU,HUANXINLEPINPAIZHUZHANG。ERHEPINGJINGYINGYEYINWEIWANGLAOJIDERONGRU,SHIQIHUODELEGENGGUANGKUODEXIANXIAQUDAOJIDIANSHANGPINGTAIDENGCHANGJINGDELIULIANGJIPUGUANG,RANGSHUYUHEPINGJINGYINGDEIPFUHAOGENGZHIGUANLITIDEZHANXIANZAIYONGHUMIANQIAN。CHANPINDINGZHIBAOZHUANG、YOUXICAIDANZHIRU、DIANSHANGPINGTAIXIAOSHOUZHUANHUADENGDENGWEIDUKAICHUANGLEHEPINGJINGYINGYUYINLIAOXIAOFEIPINLEIHEZUODEXIANHE,ZHEYESHILIANGGEPINPAISHIXIANGONGCHUANGGONGYING、XIANGHUFUNENGDEYOUJIKAISHI。

LIANGGEGUOMINPINPAIZHIJIANDELIANDONG,BUJINJINZHISHIYOUXIHEYINPINLIANGZHONGLEIBIECHANPINDEQIANCENGKUAJIEHEZUO,ZAIMOUZHONGYIYISHANGLAISHUOQISHIYICISHIYIWENHUAFUNENGPINPAI,YICHUANGXINYINLINGCHUANCHENGDEZHONGYAOHEZUO,SHIYICIYIPINPAIDIAOXINGWEIQIJI,YIWENHUANEIHANWEILIANJIEDIAN,SHIXIANSHISHANG、WENHUA、KEJIQUANMIANDATONGDESHENDUKUAJIE!

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備案號:# 技術支持:第一電競網